ActionStep Named First International Best of SaaS Showplace Award Winner
Multidimensional, On-Demand Software Vendor Delivers Measurable Business Benefits to Lumberlink
Wellesley, MA - January 26, 2009 - THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced that ActionStep has been named the first international winner of the new Best of SaaS Showplace (BoSS) Awards program aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.
The BoSS Awards program was announced earlier this month to bring attention to SaaS and cloud computing companies which are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability.
ActionStep is a multi-dimensional SaaS vendor based in Auckland, New Zealand. Its end-to-end, Web-based, business system includes Marketing, CRM, Sales, Operations, Accounting, and HR management solutions for multi-divisional, multi-currency businesses.
A case example of the company's business benefits is Lumberlink, a small timber trading company based in Auckland which buys and sells internationally. By switching to ActionStep's SaaS solutions, Lumberlink has been able to reduce its administrative headcount; improve cashflow by shortening the time to complete back-office documents needed for payment; and increase sales volumes through smoother transfer of sales information to Lumberlink's back-office systems over the Web, helping sales people who usually enter sales orders from remote locations. These improvements have enabled Lumberlink to increase its operating margins approximately 20%.
"SaaS has captured the attention of corporate decision-makers in organizations of all sizes worldwide because of the measurable benefits generated by businesses like Lumberlink,"
stated Jeffrey M. Kaplan, the Founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "This ActionStep customer success story clearly demonstrates how SaaS can help geographically dispersed organizations, like Lumberlink, improve their operations by generating new revenues while reducing their costs."
"We're extremely excited to be the first international winner of the Best of SaaS Showplace Awards, especially since the SaaS Showplace is the leading resource for information and strategy in this space," stated Ted Jordan of ActionStep. "We feel that the award is a testament to our unwavering commitment to SaaS and how it fundamentally changes the opportunity to deliver extraordinary value to businesses and government."
The first winner of a BoSS Award was CrownPeak, a Content Management System (CMS) provider that offers a SaaS solution which helps customers accelerate their Web publishing and better manage their web content.
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About the Best of SaaS Showplace (BoSS) Awards
The BoSS Award program is an ongoing initiative to identify and promote SaaS, and 'cloud computing', companies which are offering on-demand solutions which are generating measurable business benefits for their customers.
BoSS award winners are given special designation on the SaaS Showplace, with a summary of their award-winning solution(s) and customer success story. Award winners are also recognized in the SaaS Showplace newsletter, and are able to promote their award designation on their website and in pre-approved company material.
Give enterprise decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
Give SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
Give enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.
The SaaS Showplace is now the largest and highest ranked, vendor-independent, online directory and resource center of industry best practices in the SaaS market. For more information, go to www.saas-showplace.com.
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About THINKstrategies, Inc.
THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation.
THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.