CrownPeak Named First Best of SaaS Showplace Award Winner
Content Management Provider Delivers Measurable Business Benefits to the School of the Museum of Fine Arts
Wellesley, MA - January 19, 2009 - THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced that CrownPeak has been named the first winner of the new Best of SaaS Showplace (BoSS) Awards program aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.
The BoSS Awards program was announced earlier this month to bring attention to SaaS and cloud computing companies which are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability.
CrownPeak is a Content Management System (CMS) provider that offers a SaaS solution which helps customers accelerate their Web publishing and better manage their web content. The School of the Museum of Fine Arts (SMFA) in Boston, MA, chose CrownPeak's Content Management System (CMS) to gain greater control over its website to improve its publishing speed and content integrity. Before adopting the CrownPeak CMS, the SMFA's old websites had 250-300 live pages and 50-75 images. After implementing the CrownPeak system, the SMFA has over 3100 pages and is growing at about 8-10 pages per week, with over 60 galleries with almost 1,000 images per gallery. Since implementing CrownPeak, the SMFA has also expanded its website content to include art galleries, opportunities for artists, course listings, calendars, and faculty bios.
As a result of this new content, the SMFA has experienced a nearly 400% increase in Web traffic. Visitor sessions (defined as a visitor who clicks through a series of pages with a period of inactivity no longer than 30 minutes) have also increased over four times the amount prior to the implementation of CrownPeak's CMS solution. In addition, the SMFA has doubled the number of visitors to its website, vastly improved its workflow management, accelerated its publishing capabilities, increased the number of images published by 800%, and increased the number of live pages by 10 times.
It is for these reasons that CrownPeak has been designated a Best of SaaS Showplace Award winner.
"We are pleased to give our first BoSS Award to CrownPeak to recognize the measurable business benefits which they've enabled the Museum of Fine Arts in Boston to generate," stated Jeffrey M. Kaplan, the Founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "The SaaS solutions being delivered by CrownPeak are helping organizations of all size achieve their corporate objectives in an increasingly challenging economic environment."
"We're extraordinarily honored to be the first winner of the BoSS Award. As a Software Service, it's vitally important to CrownPeak that we continue to provide continual and measurable results for our clients," said Robert Rose, VP of Marketing and Strategy at CrownPeak. "This award is further validation of the tremendous business value of web content management delivered as a software service. And we're proud to be associated with everything that the SaaS Showplace does to help further the growth of SaaS."
The Best of SaaS Showplace Award program is an ongoing initiative to identify and promote SaaS/cloud computing companies which are offering on-demand solutions which are generating measurable business benefits for their customers.
BoSS award winners are given special designation on the SaaS Showplace, with a summary of their award-winning solution(s) and customer success story. Award winners are also recognized in the SaaS Showplace newsletter, and are able to promote their award designation on their website and in pre-approved company material.
Give enterprise decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
Give SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
Give enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.
The SaaS Showplace is now the largest and highest ranked, vendor-independent, online directory and resource center of industry best practices in the SaaS market. For more information, go to www.saas-showplace.com.
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About THINKstrategies, Inc.
THINKstrategies, Inc. is a strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation.
THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.