Although we are only two weeks into the new year, many of us in the SaaS industry already feel that we are well into an exciting new era of this fast growing movement.
An indication of the important shift which is occuring is the amount of attention that SaaS and other forms of on-demand services are now receiving from IT decision-makers, as well as their traditional research advisors. This newsletter will discuss some of the important indicators of this shift.
Another indication of the accelerating growth of SaaS and on-demand services is the rapid growth of the SaaS Showplace. It now includes over 580 companies from around the world offering over 2500 SaaS solutions organized into 80 Application, Industry and Enabling Technology categories!
The Showplace is also generating over 250,000 hits a month and this newsletter is now read by over 8000 IT/business decision-makers, solution providers, investors and press!
THINKstrategies has been a leading advocate of the SaaS movement and a key advisor to a wide array of companies seeking to capitalize on the business benefits of the on-demand model. This Update includes insights from our latest research and from our sponsors and partners. I hope you find this Update valuable..
Contact me if you have further questions about the SaaS market or you'd like to learn more about how you can leverage the SaaS Showplace, become a sponsor or partner, or take advantage of THINKstrategies' consulting services to achieve your business objectives.
Jeff Kaplan, Managing Director
Latest SaaS Research
Over the past three years, THINKstrategies and Cutter Consortium have been charting the growth of the SaaS market by conducting a series of annual surveys that were the first to discover widespread interest and adoption of SaaS solutions among organizations of all sizes.
Our previous surveys dispelled a number of misconceptions surrounding SaaS at the time. For instance, many analyst firms and other industry observers viewed SaaS as a peripheral trend that might appeal to small- and mid-size businesses (SMBs), but would not gain acceptance in large-scale enterprises.
Our latest survey research confirms the growing acceptance of SaaS and examines the shift in the SaaS industry from point solutions to platform strategies.
We are pleased to welcome Kaseya and Oco as our newest Showplace sponsors. Kaseya offers software solutions which automate IT management functions for enterprise customers and managed service providers (MSPs). Oco is a provider of on-demand business intelligence solutions. They have contributed the following whitepapers to the Showplace,
Need further proof that SaaS is satisfying customer needs? All of the companies recently surveyed by THINKstrategies and Cutter Consortium that are currently using SaaS solutions are satisfied with the results.
How pervasive has SaaS become? One of the most recent additions to the SaaS Showplace is the World Fashion Exchange.
If anyone tells you SaaS isn't ready for the enterprise, show them the list of CIOs and senior executives from the following companies who will be speaking about their SaaS experiences at SaaScon,
Colorado Capital Bank
The Schumacher Group
Aviall Services, Inc. (a wholly owned subsidiary of The Boeing Company)
The New Showplace Job Board and Other Services
As a part of THINKstrategies' continous effort to enhance the SaaS Showplace and support the growth of the SaaS market, we recently added a new Job Board to the SaaS Showplace and are very pleased with the initial response.
In the first 24 hours that the Job Board was available, eleven companies posted 18 openings. We also received numerous messages from Showplace visitors thanking us for offering this free service.
We have also enhanced the Showplace to make it easier for visitors to find SaaS providers on the Showplace, and for SaaS companies to add and update their profiles the Showplace. As a result of these enhancements, the Showplace ranked third in a recent Google search of "SaaS" behind Wikipedia and Microsoft listings, without us purchasing any Adwords or using any other artificial method to raise the site's web presence.
THINKstrategies is also the most highly recognized independent consulting and market analysis firm focused on helping companies understand the business implications of on-demand services. We are helping companies of all sizes adopt on-demand solutions and providers deliver successful services.
In addition, I will be moderating a Massachusetts Technology Leadership Council webinar entitled, "Evaluating SaaS Funding Alternatives", on Friday, January 25 at noon. The session will include the perspective of Bill Rurode, EVP and Head of East Coast Business Development for SaaS Capital.
Click here if you missed Makana Solutions' recent webinar entitled, "Sales Compensation for SaaS and Subscription-Based Businesses."
Contact us if you'd like to include THINKstrategies' perspective and gain the promotional support of the SaaS Showplace for your upcoming event.
Become a SaaS Showplace Sponsor
The SaaS Showplace is made possible by the support of corporate sponsors. In turn, Showplace sponsors gain greater visibility on the Showplace and recognition in this newsletter.
The SaaS Showplace is the fastest growing clearinghouse of information and insight regarding the on-demand software market. The SaaS Showplace newsletter is distributed to over 8000 IT/business decision-makers within SMBs and enterprises; business executives within ISVs, hosting companies, xSPs, resellers and integrators; trade and business press; and investors.
Sponsorship opportunities are packaged and priced to make it simple for SaaS providers and enabling technology vendors to select the right option to meet their marketing and sales objectives within their budgetary requirements.
The SaaS Showplace has been established by THINKstrategies to give IT and business decision- makers a simple, easy-to-use directory of SaaS providers and enabling technology vendors, and provide an independent clearinghouse of information and insights to help organizations of all sizes identify the right SaaS providers to address their needs.
The Showplace is also intended to help SaaS providers and enabling technology vendors increase their access to IT/business decision-makers and increase their visibility in the market.
THINKstrategies is a strategic consulting firm that focuses on the business implications of the shift toward on-demand services. THINKstrategies helps enterprise decision- makers with their sourcing strategies, IT solution providers with their marketing strategies, and venture firms with their investment strategies in the IT services sector.
In addition to the SaaS Showplace, THINKstrategies has also created the Managed Services Showplace which lists leading managed service providers (MSPs) by Service, Industry and Enabling Technology areas. It also provides the latest news and insights about the managed services market.