Wellesley, MA - June 29, 2009 - THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Manticore Technology has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.
The BoSS Awards program was announced in January 2009 as the latest initiative by THINKstrategies to bring attention to SaaS and cloud computing companies which are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability.
Manticore Technology is an on-demand, marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. As a result, Manticore Technology customers increase revenues, lower costs, and gain a competitive edge.
Intellitactics, a supplier of security incident and event management (SIEM) products, is an example of Manticore Technology's SaaS capabilities. Intellitactics wanted to improve its marketing process by implementing a new marketing automation platform that would be affordable and easy to use. More importantly, they wanted a solution that would deliver a clear, solid return on investment (ROI) in terms of improved lead conversions and increased sales.
In January 2008, Intellitactics integrated Manticore Technology's SaaS solution with their existing salesforce.com application to create a comprehensive demand generation platform. Intellitactics achieved a breakeven ROI from the Manticore Technology in two months as a result of a 171% increase in qualified leads and a 30% decrease in the length of the sales cycle.
"We are proud to be recognized by the SaaS Showplace for the measurable impact we are delivering to our customers," said Jeff Erramouspe, president, Manticore Technology. "Manticore Technology enables our customers to align their sales and marketing efforts to drive revenue, which is always important-but vitally so during an economic down turn."
"In today's increasingly competitive environment, it is becoming even more important to gain a greater ROI from your marketing campaigns," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Manticore Technology's SaaS solution helps companies generate greater sales from more effective marketing programs."
IT/business decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
Enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.
The SaaS Showplace is now the largest and highest ranked, vendor-independent, online directory and resource center of industry best practices in the SaaS market. For more information, go to www.saas-showplace.com or www.thinksaas.com.
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About the Best of SaaS Showplace (BoSS) Awards
The BoSS Award program is an ongoing initiative to identify and promote SaaS, and 'cloud computing', companies which are offering on-demand solutions which are generating measurable business benefits for their customers.
BoSS award winners are given special designation on the SaaS Showplace, with a summary of their award-winning solution(s) and customer success story. Award winners are also recognized in the SaaS Showplace newsletter, and are able to promote their award designation on their website and in pre-approved company material.
THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation.
THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.
Manticore Technology is an on-demand, marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k) and Xactly Corp. For more information visit www.manticoretechnology.com, or call 1-866-Manticore.