While the economy continues to flounder, the SaaS and Cloud Computing market is hotter than ever as organizations of all sizes across nearly every industry are increasingly exploring ways to leverage these on-demand alternatives to meet their business needs.
An indication of the growing interest and adoption of these web-based services is the continuous stream of industry events aimed at educating IT and business decision-makers, as well as software and system executives, about how they can capitalize on these powerful alternatives.
I have been spending plenty of time this Fall on the road participating in many of these events, as well as one-on-one consulting engagements, discussing the business implications of these important trends.
Between these travels, THINKstrategies continues to expand its ecosystem of partner relationships. Our most recent alliance is with RepFolio, a new online service which links sales professionals with SaaS and Cloud Computing companies seeking to broader their channels to market.
We continue to publish and post whitepapers on the Showplace, and participate in webinars aimed at helping organizations, vendors and investors better understand the opportunities and challenges associated with SaaS and cloud computing.
In addition, our Best of SaaS Showplace (BoSS) Awards continue to recognize SaaS companies who are delivering measurable business benefits to their customers and clearly demonstrating the value of their solutions.
The SaaS Showplace remains the largest and highest ranked online directory of SaaS and cloud computing solutions and best practices, with over 1200 companies divided into 80 application, industry and enabling technology catagories!
The SaaS and cloud computing markets are becoming a mainstream phenomenon.
Gartner recently named cloud computing the top strategic technology for 2010. And, the research firm tends to be a lagging indicator of new trends, like cloud computing!
Rather than continue to resist these trends, IT professionals are recognizing the ability of SaaS and cloud computing to help them better support the needs of their business users and corporate executives.
Service providers and technology vendors are also banding together, both here and in Europe, to encourage greater adoption of these on-demand services and ensure the quality of these web-based alternatives.
SaaS and cloud computing providers are also rapidly expanding their channels to market to broaden their reach and extend the capabilities of their solutions.
While some governments are still trying to understand the implications of cloud computing, the Obama administration in the U.S. is quickly putting new cloud computing programs in place, with state and local governments beginning to follow suit. You can click here to read more about these varying approaches.
User organizations and vendors alike are also trying to understand the new levels of value which can be gained from SaaS and cloud computing as a proliferation of players threatens to commoditize the escalating array of new offerings.
You can find valuable resources, including whitepapers and webcasts, in the SaaS Showplace to help you better understand these trends and capitalize on these on-demand alternatives.
Contact me if you'd like to discuss the implications of these trends, or to learn more about how THINKstrategies' services can help you determine the right way to leverage SaaS or cloud computing to achieve your business objectives.
THINKstrategies' SaaS Primers
Despite growing customer demand for SaaS, THINKstrategies has found many aspiring providers of these on-demand services are still struggling to win a share of the market because of a variety of challenges.
The primer is based on THINKstrategies' extensive experience working with vendors making this transition. We have offered Readiness Assessment Services since 2007, aimed at helping aspiring SaaS vendors develop and execute their go-to-strategies, service delivery capabilities, and sales processes.
Since the launch of these services, we have worked with a wide array of aspiring SaaS companies, ranging from start-ups to major software vendors migrating to SaaS. Click here to see a partial list of our vendor clients.
We also work with IT/business decision-makers within large-scale enterprises, as well as small- and mid-size businesses (SMBs), who need help evaluating their SaaS needs and selecting the SaaS suppliers to satisfy their requirements. Click here to read our primer for CIOs considering SaaS.
Click here to learn more about our Readiness Assessment Services, or contact us to explore how THINKstrategies' services can help you achieve your business objectives.
The goal of this ongoing program is to promote the tangible benefits which organizations of all sizes are gaining from SaaS and cloud computing solutions, and showcase these SaaS vendors on the SaaS Showplace.
Since launching the BoSS Awards program, we have announced over thirty winners and have more identified for recognition over the coming weeks.
Click here to read more about the award winners, and to learn more about the ongoing awards program, the nomination process and selection criteria.
Contact us if you have any questions about the awards program or if you would like to obtain a copy of the nomination questionnaire.
Upcoming SaaS and Cloud Computing Events
THINKstrategies is pleased to be participating in and supporting the following SaaS and cloud computing events during the coming weeks,
The SaaS Showplace is attracting a growing number of IT/network and business decision-makers, IT solution providers, investors and the press who are discovering the value of our SaaS online directory and resource center.
Contact us at email@example.com if you'd like to gain greater industry visibility via our online directories and increasingly popular e-newsletter.
About THINKstrategies, Inc.
THINKstrategies is the leading strategic consulting services company focused specifically on the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts from a product-centric to a services-driven orientation.
The company's mission is to educate organizations about the on-demand services market--including SaaS, cloud computing and managed services--and help our clients capitalize on these trends to achieve their business objectives. We help enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.