Just like here in the U.S., SaaS and cloud computing are becoming a focal point of discussions among vendors and customers alike in Denmark. However, unlike the growing acceptance of these on-demand alternatives in the U.S., corporate decision-makers in the Nordic region are still uncomfortable with the security, reliability, performance and compliance questions surrounding these web-based services. You can read more about these concerns and my Copenhagen experience below.
I will be spending plenty of time this Fall examining these issues and trends at various industry events and in a variety of consulting engagements.
In order to clearly demonstrate that SaaS and cloud computing are not over-hyped ideas, I recently published a whitepaper on behalf of salesforce.com based on a series of interviews with CIOs who have leveraged the Force.com platform to achieve their business objectives.
The SaaS Showplace remains the largest and highest ranked online directory of SaaS and cloud computing solutions and best practices, with over 1200 companies divided into 80 application, industry and enabling technology catagories!
Despite growing customer demand for SaaS, THINKstrategies has found many aspiring providers of these on-demand services are still struggling to win a share of the market because of a variety of challenges.
The primer is based on THINKstrategies' extensive experience working with vendors making this transition. We have offered Readiness Assessment Services since 2007, aimed at helping aspiring SaaS vendors develop and execute their go-to-strategies, service delivery capabilities, and sales processes.
Since the launch of these services, we have worked with a wide array of aspiring SaaS companies, ranging from start-ups to major software vendors migrating to SaaS. Click here to see a partial list of our vendor clients.
We also work with IT/business decision-makers within large-scale enterprises, as well as small- and mid-size businesses (SMBs), who need help evaluating their SaaS needs and selecting the SaaS suppliers to satisfy their requirements. Click here to read our primer for CIOs considering SaaS.
Click here to learn more about our Readiness Assessment Services, or contact us to explore how THINKstrategies' services can help you achieve your business objectives.
Seeing Clouds in Copenhagen
One of the pleasures of being a part of the rapidly growing SaaS and cloud computing industry is having an opportunity to travel the world meeting people who share my passion for this exciting tremendous market opportunity.
I spent last week in Copenhagen at the invitation of Anders Trolle-Schultz, the founder and managing partner of SaaS-it Consult, Ltd.. Anders organized the region's first Hosting Day Conference and orchestrated a series of one-on-one meetings with a variety of local business executives and entrepreneurs.
I came away from the week's activities impressed with SaaS-it Ltd's intimate involvement in the rapidly evolving SaaS/cloud computing industry in the Europe and the differing views about the market opportunities there.
Click here to read more about my experience and impressions.
Contact me if you'd like to discuss the implications of these trends, or to learn more about how our services can help you determine the right way to leverage SaaS or cloud computing channels to achieve your business objectives.
Major Vendors Moving In Wrong Direction
One of the universal truths about the technology industry is that it has a pack-mentality and corporate strategies tend to resemble a game of follow-the-leader.
The proliferation of players in the SaaS and cloud computing market is a clear example of this phenomena. While this trend is driven by real demand for this new generation of services, it is attracting a widening assortment of vendors that includes many which are simply trying to capitalize on the 'cloud-rush' atmosphere.
There is another example of this follow-the-leader pattern which I believe is sending many major technology vendors in the wrong direction. I'm referring to the recent trend of major hardware vendors acquiring major outsourcing vendors to augment their products with professional services. The latest example of this trend is Xerox's acquisition of ACS for $6.4 billion.
Although my roots are in the professional services industry, and I certainly believe that strong professional services are an essential component of successful enterprise sales, I am also convinced that corporate executives are becoming fed up with traditional outsourcing arrangements and are shifting their attention to SaaS/cloud computing alternatives. Therefore, the recent series of IT services company acquisitions by major systems vendors is not going to satisfy customers' changing requirements.
Click here to read my reaction to Dell's decision to purchase Perot Systems.
Contact us if you'd like to talk further about the rapidly evolving market, or to discuss how we can help you assess current or future market opportunities.
The goal of this ongoing program is to promote the tangible benefits which organizations of all sizes across a growing number of industries are gaining from SaaS solutions, and showcase these SaaS vendors on the SaaS Showplace.
Since launching the BoSS Awards program, we have announced over thirty winners and have more scheduled for announcement over the coming weeks.
Click here to read more about the award winners, and to learn more about the ongoing awards program, the nomination process and selection criteria.
Contact us if you have any questions about the awards program or if you would like to obtain a copy of the nomination questionnaire.
Upcoming SaaS and Cloud Computing Events
THINKstrategies is pleased to be participating in and supporting the following SaaS and cloud computing events during the coming months,
The SaaS Showplace is attracting a growing number of IT/network and business decision-makers, IT solution providers, investors and the press who are discovering the value of our SaaS online directory and resource center.
Contact us at email@example.com if you'd like to gain greater industry visibility via our online directories and increasingly popular e-newsletter.
About THINKstrategies, Inc.
THINKstrategies is the leading strategic consulting services company focused specifically on the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts from a product-centric to a services-driven orientation.
The company's mission is to educate organizations about the on-demand services market--including SaaS, cloud computing and managed services--and help our clients capitalize on these trends to achieve their business objectives. We help enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.