Wellesley, MA - July 27, 2009 - THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Silverpop's Engage B2B has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.
The BoSS Awards program was announced in January 2009 as the latest initiative by THINKstrategies to bring attention to SaaS and cloud computing companies which are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability.
Silverpop's Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. The Engage B2B solution helps companies maximize their marketing efforts, engage their prospects with targeted communications, improve their efficiency, increase revenue and accelerate the lead-to-sale timeline.
Ciena, a leading provider of communications systems, software and services which solve network challenges for cable, telecom, enterprise and government organizations across the globe, utilizes Silverpop's Engage B2B to better align with sales and drive revenue.
By using rules-based marketing to automate lead generation, Ciena has been able to automate follow-up communications so new contacts and potential leads receive timely communications that are most relevant to them. This allowed the company to eliminate the use of a third party outsourced-database firm, resulting in a savings of more than $10,000 per month in fees. As an additional benefit, the marketing staff now has time to spend developing key cultivation campaigns because these programs are now automated.
"We are pleased to be recognized by the SaaS Showplace for the measurable business benefits Silverpop delivers to clients," said Scott Voigt, vice president of marketing for Silverpop. "B2B marketers recognize the value of an on-demand solution that eases resource needs and drives revenue. Silverpop's Engage B2B delivers high return on investment and helps drive revenue, making it a leading marketing automation solution among B2B marketers around the world."
"Generating quality leads is essential to producing profitable revenues," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace."Silverpop's on-demand solutions enable companies of all sizes to create and execute more effective marketing programs that result in greater sales."
IT/business decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
Enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.
The SaaS Showplace is now the largest and highest ranked, vendor-independent, online directory and resource center of industry best practices in the SaaS market. For more information, go to www.saas-showplace.com or www.thinksaas.com.
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About the Best of SaaS Showplace (BoSS) Awards
The BoSS Award program is an ongoing initiative to identify and promote SaaS, and 'cloud computing', companies which are offering on-demand solutions which are generating measurable business benefits for their customers.
BoSS award winners are given special designation on the SaaS Showplace, with a summary of their award-winning solution(s) and customer success story. Award winners are also recognized in the SaaS Showplace newsletter, and are able to promote their award designation on their website and in pre-approved company material.
THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation.
THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.