The mission of the Software-as-a-Service (SaaS) Showplace is to create a clearinghouse and designation place that provides,
1. Enterprise decision-makers a free, easy-to-use online directory and repository of valuable information regarding the leading providers of SaaS solutions,
2. SaaS providers and enabling technology vendors a cost-effective method to increase their industry visibility, and generate quality sales leads.
In order to achieve these objectives, THINKstrategies has created numerous ways for SaaS providers and enabling technology vendors to enhance their visibility on the SaaS Showplace website. These include premium site placement and whitepaper links, as well as innovative new mechanisms such as video logs (“Vlogs”) and executive roundtables on timely topics.
THINKstrategies welcomes additional sponsorship suggestions beyond those provided below, and is prepared to create custom sponsorship programs that include multiple elements.
Target Audience/Market Penetration
The SaaS Showplace is aimed at three primary audiences,
1. Enterprise decision-makers seeking to identify the leading providers of SaaS solutions by application category,
2. SaaS provider and enabling technology vendors promote their solutions.
3. High-technology investors looking for innovative companies to fund.
In addition, the Showplace helps business and trade press reporters, industry analysts and others seeking to stay abreast of the growing number of players in the market and industry best practices.
THINKstrategies is committed to continue to expand the target audience and market penetration by creating additional alliances and partnerships, and by aggressively promoting the SaaS Showplace site via e-newsletters, press announcements and industry events.
In order to encourage maximum traffic to the site and visibility for the SaaS providers and enabling technology vendors listed on the site, visitors are not required to register to access or traverse the SaaS Showplace site. However, they can register to access additional resources within the Best Practices Portal.
In this way the Showplace is designed to enable visitors to immediately link to the SaaS providers and enabling technology vendors’ websites where the visitors can register whenever appropriate for relevant material.
This approach permits the SaaS providers and enabling technology vendors to generate and track visitor traffic and potential sales leads referred directly from the SaaS Showplace site.
In keeping with the Site Mission of providing an easy-to-use resource, SaaS Showplace site sponsorship opportunities have been packaged and priced to make it simple for SaaS providers and enabling technology vendors to select the right option to meet their marketing and sales objectives.
The following sponsorship opportunities and pricing schedules may be modified or enhanced based on website traffic, visitor preferences, and volume of sponsorship requests.
THINKstrategies also welcomes suggestions regarding new sponsorship ideas and unique sponsorship program packages.
1. Homepage Recognition
a. SaaS Showplace website sponsorships include homepage and e-newsletter recognition, and corporate logo placement with hyperlink to sponsor’s website.
b. Homepage SaaS Showplace Provider Profile Placement
2. Enhanced Directory Page Visibility
a. SaaS providers and enabling technology vendors can post their names, corporate URL and Quick Summary Profile information in the appropriate directory categories without charge.
b. SaaS providers and enabling technology vendors may also obtain greater directory page visibility in the following ways,
i. Hyperlinked Corporate Logo
ii. Two-Page Strategic Thinking Profiles
iii. Whitepapers iv. Webcasts v. Customer Success Stories
3. SaaS Insights and Best Practices Portal Visibility
4. Newsletter Recognition
The SaaS Showplace newsletter is distributed each month to over 10,000 IT/business decision-makers, IT solution providers, channel organizations, investment firms and press reporters. Sponsors receive recognition in the newsletter, along with links to their sponsored whitepapers, webcasts, podcasts, etc. Click here to find an archive of our newsletter.
5. Online Surveys
The SaaS Showplace includes online survey capabilities which can be utilized by site sponsors. Contact THINKstrategies at firstname.lastname@example.org to discuss various online survey opportunities.
The SaaS Showplace e-newsletter provides a regular update of new directory entries and industry news, generate additional interest in the SaaS Showplace site, and provide additional visibility opportunities for site sponsors.
1. Logo/Text Message Sponsorships
2. Spotlight Sponsorships
Click here for more information regarding these sponsorship and visibility opportunities.