Widen Enterprises Wins Best of SaaS Showplace Award
Digital Asset Management Creates Efficiencies and Boosts Marketing Effectiveness
Wellesley, MA - August 17, 2009 - THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Widen Enterprises has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.
The BoSS Awards program was announced in January 2009 as the latest initiative by THINKstrategies to bring attention to SaaS and cloud computing companies which are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability.
Widen Enterprises, provides premedia and color management services specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time Web-based access to the clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and the added cost for hardware, software and upgrades.
Knaack L.L.C., a national distributor of jobsite storage boxes, has achieved a significant return-on-investment (ROI) as a result of using Widen digital asset management services. Prior to implementing Widen's services, locating and preparing digital assets occupied 312 staff hours per year at Knaack L.L.C. based on an estimated volume of 15 requests each week. Based on an hourly rate of $50.00, Knaack estimates that it cost Knaack $15,000 responding to these requests. In addition, Knaack also invested $6,400 annually in ongoing expenses related to shipping media and conducting photo shoots for lost images, and $5,320 in I.T. maintenance and storage costs. As a result of subscribing to Widen's digital asset management services, Knaack was able to eliminate $27,320 in operating costs annually. and achieve a ROI in 5.27 months.
"We are pleased to be recognized by the SaaS Showplace for the measurable business benefits Widen Enterprises' services deliver," said Matthew Gonnering, CEO of Widen Enterprises.
"In today's tough economy, it is imperative that companies streamline their operations in order to reduce their operating costs," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Widen Enterprises' on-demand services enable organizations of all sizes to more easily and economically manage their digital assets."
IT/business decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
Enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.
The SaaS Showplace is now the largest and highest ranked, vendor-independent, online directory and resource center of industry best practices in the SaaS market. For more information, go to www.saas-showplace.com or www.thinksaas.com.
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About the Best of SaaS Showplace (BoSS) Awards
The BoSS Award program is an ongoing initiative to identify and promote SaaS, and 'cloud computing', companies which are offering on-demand solutions which are generating measurable business benefits for their customers.
BoSS award winners are given special designation on the SaaS Showplace, with a summary of their award-winning solution(s) and customer success story. Award winners are also recognized in the SaaS Showplace newsletter, and are able to promote their award designation on their website and in pre-approved company material.
THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation.
THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.